Investors Overview

Modernista.ch was initially conceived as an internal platform to source, monitor and aggregate high-quality vintage and design pieces at the best available market prices, with the intention of acquiring them directly.

However, acquiring every opportunity would require disproportionate capital allocation and significant storage infrastructure.

This constraint led to a strategic insight: instead of concentrating capital in inventory, why not leverage our expertise, data, sourcing capability and technology and make them accessible to our most loyal clients and professional users? Why not surface the most in-demand pieces, highlight undervalued assets and expose real market opportunities—especially in a period marked by economic uncertainty and heightened price sensitivity?

Modernista.ch was born from this shift.

A platform, not a reseller

Modernista.ch is not a traditional vintage marketplace nor a classic reseller. It is a technology-driven, asset-light platform designed for collectors, dealers and galleries seeking curated design and vintage objects, operating with a transparent, customer-centric model.

Unlike traditional players that rely on opaque pricing structures, speculative markups or inventory-heavy models, Modernista.ch focuses on price discovery, transparency and service efficiency.

Radical transparency as a competitive advantage

In contrast to many platforms that rely on hidden fees, excessive commissions, annual subscriptions or monetization of user data, Modernista.ch makes all relevant cost components explicit, including:

• actual acquisition costs,
• item location,
• original seller prices,
• travel and handling costs.

The platform applies no commissions to buyers or sellers. Revenue is generated through clearly defined service fees, ensuring alignment of incentives and full price clarity. This transparency builds trust, increases conversion and positions Modernista.ch as a long-term partner rather than a transactional intermediary.

Scalable service-based model

Beyond discovery, Modernista.ch offers a modular, service-based layer that includes:

• sourcing and negotiation with private sellers,
• item evaluation and authentication,
• collection, logistics and delivery,
• reconditioning, restoration and storage,
• packaging, shipping and payment handling.

Services are priced through a fixed, transparent hourly fee, allowing predictable margins and scalability without balance-sheet risk.

Platform features and user retention

Modernista.ch integrates advanced platform functionalities that increase engagement and retention:

• price alerts and monitoring,
• offer and negotiation tools,
• saved listings and personalized tracking,
• full visibility over orders, purchases and sales.

Users can also sell without commissions, while Modernista.ch manages the entire operational chain—lowering friction and increasing platform stickiness.

Why Modernista.ch

Modernista.ch operates at the intersection of design, technology and transparency, redefining how vintage and design assets are sourced, priced and transacted.

For investors, the value proposition lies in:

• an asset-light, scalable business model,
• strong differentiation through transparency,
• alignment with macro trends (price sensitivity, trust, data clarity),
• a platform designed for long-term ecosystem growth rather than short-term arbitrage.